It is better if you add url shortcut module in admin panel. Usually we create SEO friendly names for each pages. As a E-commerce friendly web builder, Microweber can have a short cut system which enables the users enter a short domain (For eg: www.mydomain.com/iphone6 - instead of writing www.mydomain.com/iphone-6-32GB-with-retina-display). When a customer enter the short url, they automatically masked with the original page with long url. This will help the visitors and Search engines. This great feature is available in SQUARESPACE.